Sticky News

How to Boost Your Store's Profit with Clever Visual Merchandising

14

January
2019
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colored price stickers

Anyone who works in retail or manages a store knows they have a single, important goal: selling product. No matter the merchandise, store displays should make it as easy as possible for customers to find and purchase the items they need. Ideally, these display should also introduce buyers to new products they weren't necessarily looking for, but might want to purchase anyway. With clever visual merchandising, your store can turn those "just looking" window shoppers into loyal customers. Intentional use of display organization, color, and other tools can help draw a customer's eyes to new products. Here are a few...

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3 Steps to Greater Office Organization with Color Coding

09

January
2019
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  Organization in any environment can promote productivity, efficiency, and even a good mood. In a neat workspace with easy-to-find supplies, chances are, you'll feel more prepared to tackle the task at hand. One effective and surprisingly fun method of organization is color-coding. Studies suggest that our brains and eyes are primed to notice and respond to color differences; in fact, 85% of shoppers cite color as a primary reason for purchasing a particular product. If you want an office organization scheme that's impossible to miss, color coding is a great choice. Get started with color-coding by following these three...

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How To Effectively Brand With Color

22

October
2018
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colored price stickers

“Color Story” is a phrase used in graphic design, interior design, fashion, and cosmetics that describes a palette of colors that invoke certain images, feelings, or reactions in the target audience.  Color is a great way to ensure customers will remember the brand you are marketing, as it can increase brand recognition by as much as 80%. Creating a color story is a great first step in building a brand.       Colors evoke deeply ingrained feelings in all human societies.  For example, red often subconsciously makes us hungry. This is why many restaurants use red in their logo...

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The Cardinal Sins of Labeling

17

October
2018
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adhesive label tape

  The art of keeping things organized with careful labeling is a wonderfully satisfying practice. Whether you're at home or your place of business, well curated labels can really make life more efficient. Today the organization-obsessed are fortunate enough to have a bevy of self-adhesive labeling options, including round solid colored labels, custom labels, and the mighty and versatile labeling tape. To make the most of these DIY labeling wonders, here are few helpful points to consider:  Color is Queen When using colorful solid or transparent labeling options, are you considering what color you're using on the label? For example,...

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