For years, scientists have proven that our interpretation of color directly impacts purchasing decisions. The fact that color can increase brand recognition by 80% is extremely important to businesses selling similar products; if your brand stands out and resonates more with consumers, you're going to sell more than your competitors. If this one simple thing stands between you making or breaking it as a business, it's wise to dedicate a lot of time to its development. Let's take a look at three tips that can help you design colored printable labels, colored dot stickers, and even removable colored tape.
- Complementary Colors: First of all, get your hands on a detailed color wheel. Complementary colors appear on opposite sides of the wheel, and are understandably used to make elements "pop." This is because they create the most amount of contrast. When using complementary colors (such as blue and orange), you must be careful not to overdo; instead, save this boldness for specific graphic elements or content that you want to draw your customers' eyes too.
- Analogous Colors: Analogous color schemes use colors that are next to each other on the color wheel, such as yellow-green, yellow, and yellow-orange. They are used to create relaxed visuals that flow together and are often placed in the background so the text stands out more clearly. If too many analogous colors are used in the total design, your audience won't know what they're supposed to be paying attention to.
- The Rule Of Three: Some studies have revealed that Americans are primed to see things in threes; apparently, we inherently think things are funnier, more satisfying, and more effective when they come in threes. When picking a color palette, it is beneficial to follow this rule to the best of your abilities.
Whether you decide to go with assorted color coding labels or simple colored dot stickers, the customized stickers and labels you settle on will play an essential role in your commercial success. As such, it's vital that you don't rush the process; experiment with different shades, aesthetics, and styles until you find one that you feel accurately represents your business.