How Custom Printed Paper Tape Can Enhance Communication & Branding For Your Business
Establishing effective communication strategies across both electronic and physical means are paramount to success in any business!
We’ve all used labels to help us organize, and we’ve seen custom printed packing tape, but most businesses have yet to adopt the perfect hybrid: Custom Printed Tape!
Where have you been all my life? I love this stuff!
We use this tape for EVERYTHING in my studio and business now - we label drawers, cover fabric edges, tape down temporary drafting and drawing paper, tape down transfers, cover wires, secure drawings and ideas temporarily to the design wall, color code and label shelves and ever-shifting product inventory… and I even use it for wrapping gifts, in place of ribbon.
Teresa J. | Verified Buyer | 12/14/2022
4 Reasons Why Custom Tape is a Secret Weapon for your Business:
Brand Recognition and Differentiation: Custom-printed paper tape offers a unique opportunity to showcase a brand's logo, color scheme, and tagline prominently on packaging! Consistent branding across all the customer touchpoints creates a lasting impression in your target market’s minds, making recognition and recall a real win for you. This tape acts as a miniature billboard, ensuring that every shipment becomes a branding opportunity, setting your venture apart from your competitors!
Professionalism and Credibility: In the digital age, where e-commerce reigns supreme, creating a tangible connection with customers is essential. Custom-printed paper tape lends an air of professionalism and an attention to detail to the packaging process. ChromaLabel can work with you on custom colors that perfectly match your brand and color scheme, bringing the added touch to your packaging that none of your competitors can match! It conveys that you care about your image and takes your products seriously, thereby enhancing credibility and trust among potential customers.
Eco-Friendly Packaging and Sustainability: Modern consumers are increasingly eco-conscious and prefer brands that share their values. Using custom-printed paper tape made from recyclable materials showcases a commitment to sustainability. This resonates with environmentally conscious customers and aligns with the growing demand for eco-friendly packaging solutions across nearly every sector.
Adaptability and Seasonal Campaigns: Your business will often run seasonal promotions or special campaigns – or at least you should! But to get a box printed for each promotion is a big cost outlay, and the MOQ’s for custom boxes are pretty horrendous.
Here’s the answer: Get boxes printed that incorporate a simple ¾” or 1.5” wide strip where you can apply your custom-printed paper tape from ChromaLabel. This tape can be easily adapted to reflect these changes, allowing your brand to showcase limited-time offers or festive greetings! This agility in messaging ensures that marketing efforts remain relevant and timely, fostering engagement with current and potential customers.
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This is really your brand's best secret weapon....
In short – don’t sleep on custom printed tape! The utilization of this continuous label with messages holds immense potential for enhancing brand identity, customer engagement, and marketing endeavors. By leveraging this simple yet effective packaging solution, businesses can create a memorable unboxing experience, foster brand loyalty, and convey their commitment to professionalism and sustainability!
Let us work with you on the perfect way to showcase your brand, increase your communication, and leverage your packaging today – design the tape on our site using our stock colors, or contact us for a fully-custom solution!