Whether it's a TV screen, computer monitor or phone, every device will render color differently. This isn't usually an apocalyptic-grade ordeal, but when you're selling color-centric products online (ahem), it's problematic.

What we do to show colors accurately

We represent the color of our labels as accurately as possible by calibrating our computer monitors. Every month, we turn off the lights in the office (Andrew always gets creeped out when this happens ... something about repressed childhood memories of dark basements, Oscar the Grouch and poison ivy), stick a Spyder4 on the monitor, and calibrate the display colors so they're accurate.

After color calibration, we edit all product images in Photoshop and ensure the correct Pantone numbers match each label you see on our website.

But it's not always enough

Yet, after all this nerding out with color enhancing technology, the colors will still be brighter, darker or wildly different on your device.

Unless we all calibrate our devices the exact same way, and view those devices under the same lighting conditions, we'll never be viewing the same color the same way. I know, that's about as inefficient as an octopus chasing a rickshaw.

Ideally ...

The simplest solution for you is to request a free swatch card by clicking here and filling out the online form.

Get a free swatch in the mail

But if you're in a mad rush, and you need a better feel for each color now...

The next thing to do is to keep reading this article. I'll go through each color we sell (they match across many of our sticky products btw) and provide some synonyms that will give you a better feel for each color.

I've spent countless hours photographing and editing each product you see on this site, so I have an chummy relationship with each color.

But at the end of the day, my opinion on these colors is subjective. In the words of Captain Hector Barbossa from the Pirates of the Caribbean, think of this as 'more what you'd call guidelines than actual rules'.

For your viewing pleasure, our 38 Colors are divided into five families based off relationship, popularity, type, and ease of user experience.

Standard Colors

We'll start with the standard colors, which all have a semi gloss finish.

Standard White - pure, snow, bleached white (not off white or cream)

Standard Black - obsidian, charcoal, midnight, jet black

Standard Red - cherry, blood, strawberry (not merlot, rose or garnet)

Standard Blue - light, sky, azure, baby blue (not navy or cobalt)

Standard Green - emerald, clover, Irish

Standard Orange - tangerine, sunrise, carrot

Standard Yellow - banana, sunny, cream, lemon


Fluorescent Colors

Next are the fluorescent colors, which are what we call "true fluorescents" within industry jargon. They have a matte finish, and they're neon glowingly bright.

Fluorescent Green - bright, harlequin, screamin'

Fluorescent Red - think road safety sign, fire, intense sunrise, somewhat coral (this color often gets confused with Fluorescent Orange. It makes more sense when you see the two colors side by side on the swatch card)

Fluorescent Orange - pumpkin, marigold

Fluorescent Purple - lilac, amethyst, orchid

Fluorescent Chartreuse - yellow, neon cream

Fluorescent Pink - fuchsia, shocking, barbie

Specialty Colors

Here are the specialty colors, as they tend to be more particular and have sometimes been a boon for folks to match their branding.

Specialty Aqua - light greenish blue, ocean, fresh, rain water

Specialty Copper - Lincoln penny, hazel, medium brown

Specialty Tan - desert, sand, khaki

Specialty Chartreuse - candy apple green, halfway between green and yellow (the only color named after a liqueur that's been made by French, Carthusian monks for 100s of years! Likely my favorite color)

Specialty Lime - lime wedge in a corona bottle, light sea green, wedding mint

Specialty Dark Blue - reflex blue, cobalt, ultramarine

Specialty Rose - blush, zinfandel

Specialty Gray - slate, stone, ash

Specialty Lavender - blueish purple

Specialty Violet - lilac, amethyst, light purple

Specialty Pink - light rose, flush

Specialty Salmon - pinkish red like the fish

Specialty Maroon - burgundy, dark red, merlot, malbec, chianti ... thirsty now

Metallic Colors

Here are our three, glossy metallic colors that are pretty self explanatory.

Metallic Gold - dull, shiny yellow

Metallic Silver - neutral, pale gray

Metallic Bronze - reflective chestnut-copper-burnt-orange

eaRth Tones Colors

Finally, here is a breakdown of our "eaRth Tones" colors, which all have a semi gloss finish

eaRth Tones Apricot - light pinkish red

eaRth Tones Burnt Umber - rust, clay, dark earthen red

eaRth Tones Cerulean - deep sea blue-green, beryl

eaRth Tones Goldenrod - rich creamy yellow, saffron, amber

eaRth Tones Cocoa - dark chocolate, espresso

eaRth Tones Forest Green - hunter, jungle

eaRth Tones Olive - army drab, verde

eaRth Tones Purple - royal dark plum, eminence, palatinate

eaRth Tones Magenta cardinal, quinacridone, crimson, claret

Color Key

Click here for a free color swatch in the mail