The Psychology of Color in Business

The biggest proponent of a successful business is to sell products and services. Color is a popular tactic a business can use to sell their offerings. Further, color can generate a feeling within the consumer as they navigate your shop’s environment. For a deep dive into some effective applications, learn more about the psychology of color in business. 


Red may be the most commonly used color in business for a variety of reasons. Red has the power to make people feel strong emotions such as passion, energy, intensity, and others. It can also draw more people to a product you are trying to spotlight. For example, we see popular restaurants use the color red in their logos, such as McDonald’s, KFC, Wendy’s, and others, because it stimulates the appetite.


Blue is another color that is prominent in the retail industry that can bring out a lot of emotion. Blue is a great color for the walls of a working environment because it gives people a sense of calmness, comfortability, and it can improve productivity.


Green appears in places that are trying to symbolize health, generosity, healing, the environment, and so much more. Companies such as Whole Foods Market and Starbucks use green to their advantage to conjure up the feelings they want you to have about their products. Green can also bring great energy to your business’s employees via wall color and signs or with product packaging for consumers.


While black often relates to evil and death, businesses also use it for luxury items. Therefore, many luxury brands such as Chanel, Giorgio Armani, Prada, and more use the color black to influence consumer psychology. They want you to believe their product belongs to a higher class.


The psychology of color in business also relates to drawing in the customer. Orange subconsciously brings warmth, enthusiasm, excitement, and other feelings. Orange can also let consumers know they can save money, which is always a selling point.

Chromalabel can help your business use color to your advantage with dots, labels, and even book repair tape.


The Psychology of Color in Business

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