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Anyone who works in retail or manages a store knows they have a single, important goal: selling product. No matter the merchandise, store displays should make it as easy as possible for customers to find and purchase the items they need. Ideally, these display should also introduce buyers to new products they weren't necessarily looking for, but might want to purchase anyway. With clever visual merchandising, your store can turn those "just looking" window shoppers into loyal customers. Intentional use of display organization, color, and other tools can help draw a customer's eyes to new products. Here are a few...

  Organization in any environment can promote productivity, efficiency, and even a good mood. In a neat workspace with easy-to-find supplies, chances are, you'll feel more prepared to tackle the task at hand. One effective and surprisingly fun method of organization is color-coding. Studies suggest that our brains and eyes are primed to notice and respond to color differences; in fact, 85% of shoppers cite color as a primary reason for purchasing a particular product. If you want an office organization scheme that's impossible to miss, color coding is a great choice. Get started with color-coding by following these three...

Color is an important influence on our choices. From an individual’s stylistic preferences to major purchasing decisions, color informs consciously and subconsciously our choices. According to one study, 85% of shoppers indicated that color was a primary reason for why they buy a particular product, and in general, color draws our attention to specific items and ideas. Color's ability to influence our thought processes can also make it a valuable organizational tool. From education to medicine to manufacturing, color coding is used to keep processes running smoothly. If you're looking to improve the efficiency of your project or business, here...

“Color Story” is a phrase used in graphic design, interior design, fashion, and cosmetics that describes a palette of colors that invoke certain images, feelings, or reactions in the target audience.  Color is a great way to ensure customers will remember the brand you are marketing, as it can increase brand recognition by as much as 80%. Creating a color story is a great first step in building a brand.       Colors evoke deeply ingrained feelings in all human societies.  For example, red often subconsciously makes us hungry. This is why many restaurants use red in their logo...