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Product packaging can be an easy aspect to neglect, but its importance is often understated. Not only is product packaging a consumer’s first impression of what you are trying to sell, but it also needs to be designed in a way where it can safeguard the product. If your business has been experiencing a decline in sales and can’t find the cause, you are frequently fighting high costs for packaging, or you haven’t changed your packaging in years—now is the time for your company to make a small change for the better. Continue reading to discover some easy ways to...

The need for shipping materials has never been more prevalent than it is now, especially with the rise of e-commerce. Getting your products to consumers via mail or other delivery is a major benefit to small businesses, but it’s crucial they arrive in a condition that reflects your brand in a positive manner. There’s no telling what kind of damage your product may face as it gets shipped across the state lines, but there are more than a few things you can do to put the odds in your favor. Start by making sure you have the essential shipping materials...

Hospitals, clinics, healthcare facilities, and pharmacies have to keep a careful balance  in today's healthcare market between cost-savings and clear procedures & communication. With reimbursements changing at the same time that responses are quickening due to the Covid-19 pandemic, individual hospital systems and pharmacies have come up with creative ways to be both efficient and thorough. Aviva Care Pharmacy in Sunrise, FL, turned to ChromaLabel to assist with clearly communicating to their customers how and when to take certain medications. There are custom-printed blister packs for pills available to purchase, but they are much more expensive than the standard blister...

  Every small business is competing for shelf space. This is why capturing a potential buyer’s attention is so important, and it all starts with how a package is designed. Several factors are used in product packaging that you might not be aware of. It’s all about using these tactics to your business’s advantage and sending the correct message to consumers. If that sounds like something your small business wants to accomplish, here are some tips for designing product packaging. Use Color to Grab Attention Colors can have many extraordinary uses that people usually don’t think about that. One of them...